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Subject: Gold Medals
From: Jay Smith <jay@xxxxxxxxxxxx>
Date: Fri, 16 Oct 1998 22:48:53 -0400
Organization: Jay Smith & Associates
Sender: owner-framers@xxxxxxxxx
Hey (that's Southern for Hello), I get the impression that FM is generally thought of as a documentation workhorse, etc. However, it really does good "book" work if used with a design and typographic perspective. Three of our recent books were COMPETITIVELY exhibited last week at an international show in Denmark (a trade show for the particular subject area). One WON GOLD, the other won "large vermeil" (silver-plated gold). Competitive exhibits of books published in this particular field have a 100-year history and tradition; they are judged by an international jury, this time I think from 6 countries. It is generally considered that books simply do NOT win gold -- unless you come up with a "new bible" or such. That "gold" book actually also one a gold at a National level show in Finland this spring and in the particular subject area (which happens to relate to Finland), was the first book published outside of Finland to receive a gold medal IN Finland. Of the other two books, one was published only a month ago, thus it had not been exhibited until last week. However, the other one got a gold medal at a national level show in the U.S. last year and also two "large vermeils" at other U.S. shows. The point is not to brag, though that is fun. The point is that with proper management of the issues and techniques that define "book quality", FM can do a superb job. So, the next time you are approached about doing a "book" book that needs to really "feel" like a book and not just documentation, try thinking Framemaker -- not the other page layout programs. -- Jay Smith e-mail: jay@jaysmith.com The Press for History(tm), The Press for Education(tm), The Press for [Your Industry](tm), The Press for....(tm) On-demand printing and binding of hardbound books. Minimum run one copy. P.O. Box 650 Snow Camp, NC 27349 USA Phone: Int+US+336-376-9991 Toll-Free Phone in US & Canada: 1-800-447-8267 Fax: Int+US+336-376-6750 ** To unsubscribe, send a message to majordomo@omsys.com ** ** with "unsubscribe framers" (no quotes) in the body. **