RE: FrameMaker Visibility

["B. Mark Hilton" <mhilton@xxxxxxxxx>]

Hedley,

The FrameMaker product marketing team just completed personal interviews of
almost 100 companies worldwide (FrameMaker and non-FrameMaker
customers/partners).  Some interviews were in groups of 8 or more, but most
were in groups of 2 - 4 individuals.  The questions you suggest below are
precisely the kind of questions that were discussed.  Each interview ranged
from 1 to 3 hours long.

We've also just completed a similar, but more quantitative email survey of
almost 4,000 randomly selected registered FrameMaker users.  Of the 4,000
users that received the survey 20% responded.

We are learning.

Regards,

Mark

B. Mark Hilton
Group Manager, FrameMaker Marketing
Professional Publishing Solutions
Adobe Systems Incorporated
mhilton@adobe.com

> What about asking customers what KINDS OF DOCUMENTS they are
> producing, WHAT
> PROPORTION EACH CONTRIBUTES to their total production, HOW
> THEY INTEND TO
> DELIVER THEM to their readership, and WHAT COMMON PROBLEMS
> ARE NOT ADDRESSED
> by their current tools.  That's the way to discover unmet
> needs, a skill
> that most big corporations lack and small startups, with a
> canny nose for
> niche products and minimal obstructive overheads and
> bureaucracy, are very
> good at.


** To unsubscribe, send a message to majordomo@omsys.com **
** with "unsubscribe framers" (no quotes) in the body.   **